Olaplex is the best recovery hair treatment out there. It was created when an unusual collaboration of two chemists, Dr Craig Hawker, with a PhD in Chemisty, and Dr Eric Pressly, with a PhD in Materials, came together with beauty-industry entrepreneur, Dean Christal, who was looking for the ‘the next big beauty breakthrough’.
Together, they found that when you put chemicals in the hair from colouring or intense straightening treatments, the sulfur bonds split and turn into sulfur hydrogen. This process eats away at the hair proteins causing rough, dry and damaged strands. Olaplex works to prevent the splitting and therefore keeps the hair from becoming seriously damaged.
Olaplex is free of silicone, sulfates, phthalates, DEA, aldehydes and gluten, and is never tested on animals. Olaplex reconnects broken disulfide sulfur bonds in the hair which are broken during thermal, mechanical and chemical services.